FOUNDER | STAR BEAUTY OPERATOR
Alice (she/her)
Alice specializes in curly hair, textured cuts, formal styling and make-up for special events and weddings. Her passion for her career and love for her clients and staff are evident in everything she does. Listening to her clients and providing the best services to fit who they are is her top priority. Alice hopes you find a beauty home in her chair and always feel your best when leaving Midwest Beauty House.
GENERAL MANAGER | BRIDAL COORDINATOR
Brooke (she/her)
Brooke brings a great administrative skill-set to the table. She is engaging, charismatic, and all about the details. She is here to help you with all of your scheduling needs and questions and to make sure you are taken care of as part of the Midwest Beauty House family. Feel free to contact her for information regarding services and pricing. She is also our go-to gal for freelance work and bridal bookings, so if you’ve got a wedding or special event coming up, email her at brooke@midwestbeautyhouse.com.
TECHNICAL TRAINING MANAGER | STAR BEAUTY OPERATOR
Ashley Joy (she/her) | Atwood
We are excited to have such a talented artist, with close to 20 years in the industry, on our team. She ran her own business for years, but believes in the MBH mission so much she wanted to be a part of what we are doing. Bring her your waves, curls, and textured hair! She also loves balayage, vivid hair color, punk color, and color corrections. She’s a very talented make-up artist, and because she believes that even after all these years she still has things to learn, you better believe she’s one solid Beauty Operator. She’s all about supporting her community and is a humorous, intentional, and patient human being. If you want a good laugh, but also want your socks blown off because you look so good, Ashley Joy has got you.
Front Desk Service Coordinator
Ayla (she/her) | Atwood
Ayla wholeheartedly embraces the salon’s commitment to better beauty culture. She excels in exceptional customer service, creating a welcoming and friendly environment for everyone to thrive and express themselves. Drawing inspiration from confident style icons, she adds her own touch to the Midwest, infusing Madison with beach vibes through her love for sea salt spray. Say hello to Ayla, where her warmth and commitment contribute to a positive salon experience at Midwest Beauty House.
MASTER BEAUTY OPERATOR
Marina (she/her) | Atwood
Marina has 20 years of experience as a licensed cosmetologist and possesses a strong passion for organic hair/beauty products. Marina moved back to the Madison area from Baltimore and pursued a career at MBH because of our ethos and mission for better beauty culture and our natural and organic product lines, as they align with her deep love and respect for the earth and environment. Marina has a special place in her heart for mushrooms and there’s a good chance you’ll find her outdoors exploring and gardening on her days off. She finds beauty and benefit in all things and loves being the bright spot in someone’s day. As for beauty services, it’s safe to say that hair-cutting will always take the cake at the end of the day, but Marina loves variety and has a wealth of knowledge when it comes to color and varying application techniques–from basic all over color to multidimensional, balayage, etc.!
SENIOR BEAUTY OPERATOR
Abby (she/her) | Atwood
Abby’s the perfect mix of sweet Midwest mixed with stylish sass. She’s easy to talk to, but also is good with giving you the space to choose how you would like to spend your time in her chair. She’s got a diverse skill set, and loves experimenting with all kinds of cuts and colors, and will be adding more services to her roster soon. She does have a special place in her heart for fine-haired folk and humans with curls. She has both. Her commitment to being a team player and always wanting to grow as a stylist makes her a perfect fit for our MBH family and hopefully your next hair home. Don’t be afraid to dish with her about her favorite beauty services. She loves receiving them just as much as she loves giving them.
JUNIOR BEAUTY OPERATOR
Rosie (she/her) | Atwood
What could be more rosy than Rosie herself?! She began her career pursuing all things beauty but quickly found a passion for barbering for all people. She’s worked hard to be able to provide barbering services for anyone who sits in her chair and welcomes all identities and persons, especially those who may not fit in a traditional hair salon or barbershop environment. She’s also really passionate about all people feeling comfortable in her chair and is expanding her scope to all things beauty. Rosie wants to help all people express their personality through receiving beauty services. She deeply believes that every person is unique and important. If you want an open minded beauty operator who’s more than ready to use her artistic skills to help you do you, she’s a great fit for you. Rosie loves all things Midwest--both summer and winter, has a Rihanna flair, and embodies better beauty.
MASTER SKIN OPERATOR
Beth (she/her) | Atwood
Beth has been in love with the art of skin care and facial products for close to twenty years. Adding organic facial care options to our services was an exciting and welcomed addition to how we help promote “better beauty culture” at MBH and Beth couldn’t have been a better fit for the job. She’s very passionate about your body’s biggest organ and would love to help you take care of yourself with a variety of pampering facial care services in the relaxing environment of our bank vault spa room. She’d also love to help counsel you on how to continue that care at home with choosing an organic facial care routine that will support your natural beauty at home every day. Beth also runs a full house of children and cute pets. She knows how important it is to take time to be quiet and relax.
JUNIOR BEAUTY OPERATOR
Ivy (she/her) | Atwood
Ivy is our newest addition to the MBH team! She chose us and we chose her because she believes that all people deserve to choose their own path towards their beauty goals. Her absolute favorite services to perform are blonding and fashion colors, but she loves all aspects of hair styling and the creativity involved in assisting clients to find their best look. Ivy is a 2021 graduate from the Aveda Institute here in Madison. She loves the diversity Madison brings and feels very connected to Midwesterners, along with Wisconsin's natural beauty. She told us she gets a kick out of how many cows you see while wandering around the countryside and it’s something she likes to do. She doesn’t like to stick to specific style icons or inspirations because her creativity and individuality might just change with the season. Because this is her personal style, she’s ready and willing to help you figure out what might be right for you in this moment and will support that your style can be ever evolving. She’s excited and ready to create space in her chair to help your style dreams come true. She is a great addition to our better beauty culture because she believes so strongly in personal expression and your own unique journey towards personal style.
SOMATIC EXPERIENCING
Nico (he/she/they) | MBH Health
Nico values embodied presence, curiosity, and the story our bodies communicate if we attune to them. They’ve been a licensed bodyworker and massage therapist since 2010 and has become increasingly curious about ways to be with others that allow for growth and nourishment. Nico’s own curiosity journey has led them to the therapeutic modality of Somatic Experiencing. They have chosen to be here in this space because connection is healing and many of us aren’t taught the skills to understand our own impulses and recognize our relationship patterns.
Master Nail Technician
Ashley Marie
Ashley Marie was our beautiful and beloved friend. She was a true artist, and will live on forever in our hearts and in the shop spirit.