MBH Client Feature: Faith Avery


This month we’re featuring one of Ashley’s favorite clients. Faith started coming to Ashley for nail services last September and now we get to see her smiling face every two weeks! We always enjoy Faith’s positive attitude and love for all things vintage, unique and artistic…she’s a true Midwest Beauty House fave!

Meet Faith:

Why did you start coming to Midwest Beauty House?

“I follow the “Cats of Madison” Instagram page, which posted a picture of some fabulous cat-themed nails by Ashley. I scheduled an appointment right away, because cats, right?”

What is your favorite MBH beauty shop memory?

“MBH is an all-around pleasant place to hang out and I always love chatting with Ashley about everything from babies to food. If I had to pick a particular memory though, I’d probably choose the day that Alice did my hair and makeup for my wedding. It was a courthouse ceremony in Milwaukee, so I was in a time-crunch, but she kept me calm and sent me off with a gorgeous makeover that lasted all day and looks amazing in photographs!

What do you love most about your hair (or nails)?

“I love that my nails are always a surprise. I usually come to my appointments with some inspiration photos and Ashley is always willing to try anything. I never leave with boring nails and I’m always impressed with the level of artistry that she crams into something as tiny as a fingernail.”

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What is your current style icon/inspiration or favorite role model?

“My mom. As a kid, I didn’t have any clothes from a retail/department store until I was in middle school. Every weekend my mom made a list of local garage sales and mapped them out in the most efficient route, and that’s where she bought everything my brothers and I wore. Back then, I hated the process and was embarrassed by my second-hand clothes. Now, I know how to navigate thrift stores and I have a sense of style that isn’t just based on the latest look-book or seasonal catalogue. Whether she meant to or not, my mom taught me how to be creative with fashion as a means of self-expression.”

What is your favorite or most used beauty product?

“My diffuser. I have masses of curly hair and the diffuser is the only way that I can get it dry all the way through and keep definition in my curls. It’s magic.”

What do you love most about Madison/the Midwest?

“I moved to the Midwest (Iowa) from Oregon for graduate school five years ago, and I really struggled with the Midwest at first. My wife and I moved to Madison three years ago, and it feels like a home away from home. I love that I can walk or ride my bike anywhere on the city paths, and that I can sit in a calm local coffee shop and write. I love the abundance of restaurants, outdoor activities and opportunities to support local artists.”

What is another favorite local business of yours?

“I’m writing my dissertation right now, so I spend a lot of time working in coffee shops. Two of my favorite cafes are Barriques and Crescendo (Oat Milk Lattes are a game changer!). I love to go to Anthology on State Street for stationery and cards, and Rewind Décor is my favorite spot for quirky vintage finds.”

Why is receiving beauty services important to you?

“Working from home can be lonely, so my bi-weekly nail appointments are a fun opportunity to take a walk through the Atwood neighborhood and have a chat with Ashley. It’s a small thing, but having fun nails brightens any outfit and it helps me to feel put together every day of the week.”

What does “better beauty culture” mean to you?

“To me, ‘better beauty culture’ means diversity and inclusivity. Too often beauty is classified and divided along lines like gender and race. So, it’s important to create spaces (like Midwest Beauty House!) wherein all people, and their beauty expectations, are welcomed. Beauty services are intimate interactions between beauty operators and clients, and as such they’re a great opportunity for conversation and learning. Better beauty culture means a space where we can talk about the ways that beauty can be better for everyone.”

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Alice Ezrow